Our Services

Pre-Production
Planning and preparation for the production may include tasks such as scriptwriting, storyboarding, production schedules, budgeting and resource allocation. The more detailed the pre-production, the more efficient and cost-effective the production.

Production
Our crew will show up with plenty of time to load in and set up. From framing the shots, choosing the appropriate angles, adjusting the lighting, capturing perfect sound, and directing the entire crew, we’ll deliver content that you’ll be proud of for years to come!

Post-Production
This is where we take all of the content we shot during production, and assemble it into an engaging and compelling storyline. The video files will be edited to include colour correction, motion graphics and visual effects such as subtitles and lower thirds, as required. The audio levels will be adjusted to deliver the best sound quality. Then the content will be exported into the appropriate format.

Still Have Questions?
Get in-depth details below…

We understand that many people are hesitant to begin a discussion about video production because they aren’t sure what they need, and they feel they are unprepared due to lack of knowledge about the field.

At Pop Engine, we want you to feel confident in your decision, so we’ve laid out an in-depth description of the steps taken during the process of creating your content.

We’ve provided a handy drop down menu here, with in-depth descriptions of the three main components video production consists of.

  • Pre-production starts when you first begin conceptualizing what it is you want to create. Some key objectives to consider are as follows:

    What are the The goals and objectives of this video?
    Are you looking to attract new clients to your website? Build brand recognition? Help people learn to use your product or service?

    Who is the target audience?
    Do you want to reach young adults, home buyers, pet owners, new hires, educators, doctors… and what do they want to see? What do they need to know about your company?

    Where will this content be shown?
    You may want to share this on your website, social platforms, or it may be strictly inter-organizational. Is it content that you want to share on several platforms? It’s important to define this early, as the formats and ratios can change drastically from one source to another.

    When do you require the content to be ready?
    It is wise to start production at least 6 weeks before the date you want to publish your content. This gives time to shoot, edit and revise, ensuring that you’ve got the very best content for the big reveal. Some productions may require more time than this, depending on how many shoot dates, and how much editing will be required.

    Other aspects of pre-production may include:

    SCRIPT WRITING
    This is an essential part of the pre-production process. This document is an outline of the sequence of events. So, even if there are no speaking parts, the script is essential to a successful video shoot.

    LOGISTICS
    Things to consider when choosing the location for your video shoot are:

    Space: The equipment takes up a lot more room than you might expect. Whenever possible, we’d like to visit the location ahead of time to prepare for load in, set-up and location of electrical sources.

    Sound: When you’re familiar with a room, you often tune out sounds like air conditioners, buzzing from lights, outside traffic, etc. These are things that need to be considered ahead of time, so that we can prepare accordingly.

    Lighting: There are many factors that could affect the overall lighting requirements on set. When we understand the space we’re working in, we can decide which lighting equipment is essential to deliver the best content.

    SCHEDULING CREW & EQUIPMENT
    Now we have a clear idea of what equipment will be required on set and which crew members we need to schedule. If additional equipment is required, we will communicate this to you and your team before moving forward. At Pop Engine, you will never be charged for additional equipment or crew without approving this upgrade in writing.

    That pretty much sums up the pre-production process. We trust you feel well-informed and can confidently begin planning for your upcoming production.

  • The specific elements and processes may vary depending on your unique goals and requirements. However, the following list outlines the key components most commonly involved in the production process:

    Filming
    Capturing the footage according to the script and/or storyboard, as outlined in the pre-production process requires the appropropriate equipment and an experienced, talented camera operator. You can count on us to always come equipped with everything needed to generate amazing video content.

    Directing: The director guides the actors, presenters, or interviewees to deliver the desired performance and messaging. Having a dedicated director on site will help the individual(s) to relax in front of the camera, knowing that the director is hyper-focused on pronunciation, clarity and visuals, ensuring that everything outlined in the script is captured in the most compelling way.

    Cinematography: The framing of shots, selection of camera angles, and techniques used by the camera operator, such as tracking shots or aerial footage.

    Audio recording: The audio technician ensures clear and high-quality audio throughout the production process. This could include hidden microphones (lavs), boom mics/operators, and various other audio techniques that will assist in an exceptional production.

    Hair & Makeup Artist: Having a talented hair and makeup artist on set ensures that the interviewee or on-camera talent will always look their best. No shiny foreheads, no hair out of place, no fluff on the jacket. Your hair and makeup artist has a trained eye and a clean, dedicated kit, adhering to health and safety protocols.

    This pretty much sums up what goes into a typical video shoot. We hope you feel more informed about what you can expect on production days!

  • The post-production process can include many elements. The following list outlines some of the most commonly employed techniques used in post production.

    Video editing
    The footage is assembled and arranged in a coherent and engaging manner. This follows the script that we created during the pre-production phase.

    Transitions and effects
    By adding visual effects, motion graphics, titles, and transitions between scenes or shots, the video begins to develop a specific style - as defined in the pre-production process.

    Colour grading
    The colour and tone of the footage is adjusted to achieve a consistent, on-brand, visually appealing look.

    Sound design and mixing
    The audio is enhanced by balancing the levels, and adding background music and/or sound effects.

    Voiceover and narration
    When required, the recording and integration of voice-overs or narrations are added to complement the visuals.

    Motion graphics
    Animated elements or infographics are created to convey information or help illustrate complex concepts.

    Finalization
    The content is exported in the desired format and resolution, and is now ready for distribution or online sharing.

    Now that you have a full understanding of the processes involved in video production, it’s time to choose your production company. Always ensure that the company you choose is able to deliver all aspects of the production. Ask questions and make sure that they can deliver something that you will be proud of - for years to come! Or simply reach out to us - we’d be happy to answer any further questions!

Now that you’re equipped with all this knowledge, let’s delight and inform your target audience!